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Strengths​
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Diversified Business Base
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Environment Friendly Practices
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CSR-Oriented Organization
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High Pile Cash
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Efficient Palm Oil Producers
Weaknesses
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High Percentage of Family-Based Shareholders
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Financial Vulnerability
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Pressure of Increasing Operation Cost
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Decrease in Operating Profit
Opportunities
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Expansion Into China​
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Expansion of Specialty Fats Plant in Johor
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Strong Palm Oil Consumption Growth in Several Regions
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Growing Palm oil Market in Europe
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Emerging Biofuel Market
Threats
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Threaten of Existing Rivals
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Constant Pressure From Non-Government Organisation (NGOs)
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Lack of Land Bank for Expansion
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Unfavourable Legislation and Government Policies
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Dampening Economic Outlook
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